Mon 21 Jun 2004
Ah! Almost done with summer school… Now’s the time to really study hard. Here’s my summer reading list:
Lovemarks: The Future Beyond Brands by Kevin Roberts
Massaging my marketing neurons…
The Corporation: The Pathological Pursuit of Profit and Power by Joel Bakan
I’m curious about the movie… Much like The Trials of Henry Kissinger, the movie was better than the book. We’ll see how this one fares.
In Defense of Globalization by Jagdish Bhagwati
I loved Stiglitz’ Discontents, and Jagdish, besides sharing workplace with Stiglitz, also seems to be a very lucid and constructive writer.
How to Ruin Your Financial Life by Ben Stein
What can I say? He’s the man. A bit “coffee table-ish”, but he’s probably the only modern renaissance man(ex-speechwriter for Nixon, comedian, writer, actor, do-er of good deeds) that can make me laugh my ass off.
Affirmative Action Around the World: An Empirical Study by Thomas Sowell
Got a very good review in The Economist, but I want to read it especially because it talks about affirmative action around the world, and is not ethno- or geo- centric. It doesn’t necessarily say it’s good or bad, but rather describe its implementation and results around the world.
Envisioning Information by Edward R. Tufte
Yeah, I know I’m not a software engineer or an IDCC major, but I still think it’s an important skill to have, whether you’re making a powerpoint presentation or writing the emergency manual of a Boeing 777. This guy is the pope of Information Design, and let me tell you, the pricetag on this book sure reflects that.
From Airline Reservations to Sonic the Hedgehog: A History of the Software Industry (History of Computing) by Martin Campbell-Kelly
Perhaps more useless information, but it’s joins two of my passions: computers and history.
So yeah, I got a lot of stuff to chew on. I’m done with two (Cathedral & the Bazaar by Eric S. Raymond as well as Hackers and Painters by Paul Graham– both excellent collections of essays on IT)



